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It’s very clear that the industry is fully corrupted to the bones by criminals and crooks, and dishonest people who will do anything for money, and are ready to break the laws every day of the week.
When dealing with a bunch of hungry sharks, it doesn’t make sense to hang around to check if they will be happy just taking a bite out of your small finger. Best to get the hell out of there before they eat your whole arm, or leg, or bleed you to death.
If you are dealing with a marketing company running the affiliate program for the licensee, you should drop them. Just look at their profit margins, and you will see how much they are cheating the affiliates.
Get rid of any company that is in the middle, and is not the principal directly involved with the business.
The bad news is that no matter what you do, and what you get from them, the affiliates will always get cheated the most, together with the players. The game developer and the licensee and the marketing company will always get paid at your expenses.
You can consider yourself lucky if you get 2% to 4% of the real money they owe you, and you are lucky if you get 20 to 30 cents per click, when the average going rates in the industry are between $5 up to $25 per click.
Insist on pay per click, or prepaid advertising, or drop the crooks.
It’s also fairly cheap to have your own games developed for you. You would be surprised how cheap it can be when you outsource it. Get your own games, and drop the affiliate programs forever. This is the absolute best solution. It’s much better to have 10 games that are yours, than 200 that are not, when they cheat you so massively. We highly recommend that you get your own games developed for you, and drop all these junk thieves that will never stop stealing you.
If you don’t want to get your own games, you can license them, and many game developers will let you have them for a small up front fee of only a few thousand dollars. Just $5,000 or $10,000 should get you up and running with your own casino and even less if you look around and negotiate well.
The good affiliates are doing the hardest, and most difficult work in the entire cycle. Running the casino is not a big deal, producing your own games either, the hardest part is generating the players, and if you can this, then you must have your own casino or poker room, and having your own games is the ultimate and best solution.
The marketing companies are not at all indispensable, they are only there because many licensees are too lazy to do their own marketing. Most of these marketing companies are run the same way some major scams are run. They simply contact the maximum amount of new suckers, hoping that they will find some stupid enough to sign up.
Last year, we called one of these marketing companies after receiving their numerous offers, just to test them. They guy who sent the e-mails presented himself as Director and Account Manager, (they all are Account Manager). Another person answered the phone, and said that the Director was out. When we told him that he contacted us about 15 minutes ago, requesting that we call him right away, he told us that he had to go to school.
The Director and Account Manager going to school…… What was he doing at school, and how old was he? His partner told us that he was only 15 years old, and he was the senior partner, and was 17 years old. The 15 years old was acting like a big boss from a big marketing company, and promising the moon!
Just imagine what the older ones are like, not surprising the affiliates get massively cheated.
In the next update, we will show you why Cryptologic’s licensees must cheat their affiliates, because it’s mathematical, the proof is in their standard licensee agreement, and we will publish the interesting parts. They also have to cheat because they have junk rigged games that are completely out of touch.
In the meantime, we will repeat the most important point:
It’s also fairly cheap to have your own games developed for you. You would be surprised how cheap it can be when you outsource it. Get your own games and drop the affiliate programs forever. This is the absolute best solution. It’s much better to have 10 games that are yours, than 200 that are not, when they cheat you so massively. We highly recommend that you get your own games developed for you and drop all these junk thieves that will never stop stealing you.
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